For me, femininity is like a masquerade. A mask that can be put on and taken off, a facade, a performance. I have always been inspired by the emotions people feel when trying on clothes and dressing up. This is mostly where I get my ideas from, making fun clothes to dress up in and feel good wearing!

British fashion designer Gloria Jane Royer fuses her personality with her brand. She explores the relationship between womanhood and femininity. Detaching the two, she questions gender roles through dress and performance along with her intrinsic devotion to sustainability, reusing waste materials entirely in her collections. From old sails and wetsuits, to emergency foil blankets, there is no limit to the materials Gloria can transform into new creations. The materials are all sourced locally to her base in London ensuring the journey of the garments are minimal. She frequently uses preowned sportswear from sailing clubs, local to her hometown of Kent, identifying the extensive waste stream within the performance sport. Fusing unusual materials with lengths of fabric from the likes of old 80's wedding dresses and dead stock end of roll material, brings an elegance to her creations.


My design process begins with the sustainable element. What materials can I salvage, reuse and recreate into new textiles to then transform later into a collection. It's reverse design, the fabric is the start and the process develops these materials into something beautiful and unrecognisable.

Fusing pressures of gender roles with her practice as a sustainable designer creates an unusual synthesis. Leading community based fashion projects in areas of high unemployment and partaking in charity fashion shows demonstrates a circular design solution. By using materials donated by the local community to produce her collections then giving back through community lead projects, she aims to continue these circular practices. All decisions carry these practices at the heart. Since the brand was founded in 2019 it has never been such an important time to employ these processes.



CAPSULE COLLECTIONS


Conceptual mini collection for MargateNOW festival, locating coastal waste streams. Taking materials from the Kent coast saving them from heading to landfill or in the oceans and reworking them.